SEO course

Overview

Reaching large groups of people has been made easy with the advent of the internet. It’s not just easy! It’s now cheaper than ever. Then again, because the means have become so accessible, the number of people employing these means have also grown exponentially. The competition to reach one’s target audience in this highly competitive market is a difficult quest to embark on. It is at this juncture that SEO becomes super important.

Colloquially called SEO, search engine optimization is a set of techniques and configurations that make a website more likely to rank higher on search engine result pages. Essentially, it increases a webpage’s probability of reaching the audience when they search for relevant terms via the search engine algorithm. An SEO expert is someone who works behind the scenes to facilitate all of this An SEO expert uses tools to determine the audience’s behavior: what, when, where, who, why, and how people are searching on the internet

At the same time, the SEO expert looks at the technical configuration of the website, relevance of the content on the website, and manages the links on the site. To do all of this, one needs to have the necessary digital tools and the know-how of how to best use them. And that is exactly what an SEO course in Nepal offers.
 

Course Structure

The SEO courses being offered in Nepal are primarily designed to profess the inner workings and possible behavior of search engine algorithms. This is so that by the end of the course the trainees would be better equipped to effectively reach their target audience. The course begins by acquainting students with the basic operations of search engines and the most common search engines like Bing and Google. The students will also learn the ethics behind the art of Search Engine Optimization as they get informed about Black Hat, Grey Hat and White Hat SEO techniques. Within the introductory lessons, the students should understand the principles and objectives of Search Engine Optimization.

Once that is out of the way, the course will move on to one of the most important and frequently employed On-page SEO principles. On-page SEO simply refers to the techniques employed on the content of a webpage to help the search engines better index and rank said page. Here the students will be taught the concepts of keywords, search intent, linking practices, content optimization, Image optimization, sitemap crawling & optimization etc. All of these foundational ideas help the SEO professional to boost page views and increase the likelihood of the visitors to accept their call to action. This aspect is to make sure that the potential visitors find exactly what they are looking for when they use a search engine.

Technical SEO is another important aspect of the SEO course. While the On-page SEO was the optimization of the user-end of the website, the Technical SEO is about ensuring that everything behind the scene is also optimized for search engine’s crawling bots. This also includes ensuring that the webpage works fluidly in most standard devices.

Then comes Off-page SEO. In this part of the course, the students are taught how to build links, exchange links, and provide value to third party websites. This aspect is also analytical as the off-page SEO efforts and tracking influence the relevance and popularity of the website.

However, the students are also taught actual analytical techniques to run Web Analytics. Here, things like click through rates, bounce rates, user behavior, and future trend forecasts are taught using SEO tools. Apart from that, the SEO course also teaches students how to market their content effectively using social media, paid promotions, routine updates and so on.
 

Objectives:

For website-based business Search Engine Optimization courses are a boon. It helps the website to get the required traffic, increase performance, and optimize to be visible on the first pages of search engines and also to reach target groups with keywords, visibility, and through the step of link building.

The main objectives for studying the Search Engine Optimization course for the learners are:

• Increase the keyword rankings to optimize the website in search results
• To use SEO tools for executing reports and also alternatively keyword analysis, keyword density, competition reports, traffic reports
• To build roadmaps for market shopper websites
• To be able to decide on target prime search results for search engine Google
• To learn about extensive features for business expansion and growth
• To be able to increase website traffic, sales, and exposure and be able to maintain them.
• SEO helps the company to build up its brand credibility
• To find out how consumers behave from their responses and search patterns

Why Study an SEO Course in Nepal?

SEO is one of the most potent marketing tools of the 21st century. A well executed SEO strategy could simply make revenue by running ads on the website without even selling any physical product or services. Being educated in the ways of SEO can be an entire career in itself. There is quite the demand for SEO experts both in Nepal and around the world. Even if one chooses to not make SEO their primary career, the knowledge of SEO can help companies foster their brand image and pad their bottom line quite effectively, which can come in handy if they wish to run their own company.

After completing an SEO course, the graduates of the program could take on digital marketing with just a little bit of extra training. SEO makes up a significant part of digital marketing. With a proper initiation into Social Media Marketing, one could very quickly find themselves on the path to becoming a full fledged Digital Marketing expert.
 

Careers from SEO course:

 In SEO a trained person can make a career in this area from the following work positions:

1. SEO Specialist who researches keywords, updates content, and analyzes site performance & algorithms of search engines.
2. Digital Marketer who is able to generate leads and drive brand awareness
3. Social Media Manager who will optimize social media profiles and posts for their brand search.
4. Copywriter who produces keyword-optimized content appealing to human users and search engine algorithms.
5. Account Manager who sees clients’ campaigns and ensures they achieve the intended goals
6. Marketing consultants who build links and high-quality content to promote clients' products with digital marketing strategy.
7. Web developers who create, maintain, and deploy search engine optimization approaches
8. Content strategists who understand the brand, audience, competitor, and content gaps of clients' businesses.
9. Link-building specialists who acquire hyperlinks from other websites than clients own and acquire relationships with website owners, influencers, and professionals.
10. E-commerce SEO managers who optimize online stores to improve ranking, and visibility in search engines.
11. SEO data analysts who help users find sites organically and track keywords and website performances.

Prerequisites

Anyone aspiring to take up an SEO Course in Nepal does not need to have a certified academic or technical background of any kind. The course is formally open for all those who wish to learn how to make their website play well with the Search Engines that connect them to their potential customers.

That being said, the aspirant needs to have at least a basic understanding of what the internet, website, and webpages are. Apart from that, it would also be wise to pay close attention to the makeup and functions available in search engines like Google. This would give them an idea about what they will be working with.
 

Where can you study for an SEO course in Nepal?

There are two ways that a person can learn about Search Engine Optimization, i.e. either by taking a SEO course in Nepal, or by taking a comprehensive Digital Marketing course. The Digital Marketing course will teach students the basics and a more dedicated SEO course would teach them about the whole idea of SEO in a much more nuanced manner.

As for where exactly to study these courses, again, there are two options. The first option is an online class. There are many platforms and even whole institutions in Nepal where you can take up an SEO course. One could start learning with the free courses available on YouTube. Or, if you want something more comprehensive and organized, actual certified courses are available on platforms like Udemy and Coursera.

If you would rather join a physical class, there are still a few good schools for these things around the Kathmandu valley and elsewhere. Just be sure to not settle for a subpar instructor. Visit many places, and pick one that resonates with you.