Digital marketing Training in Nepal is one of the best things a beginner can do for their career as of this writing. With the recent boom in online business, there are a lot of opportunities sprouting up all across the country. There are businesses physically located in places like Mahendranagar in the Far West, whose primary customer base is located in the Kathmandu Valley.
Think about it, there are businesses in operation with the operating expenses of a small town—cheaper rent, cheaper labor, and so on—but they are competing with establishments in the capital of Nepal. That is a huge advantage that these businesses have managed to score all thanks to the tools of Digital Marketing.
The same can be true for anyone who joins a Digital Marketing Training in Nepal. That being said, the scope of careers in Digital marketing is not limited just there, as you will soon find out.
The Digital Marketing Training regimen in Nepal is designed to inculcate the strategic thinking required to reach a wide audience alongside tools to empower the same. The training includes not only the theoretical aspects of what makes a Digital Marketing campaign successful but also the right tools and mindset that the trainees would need to make a successful campaign of their own.
It all starts with the various different ways that Digital Marketing can be done, using different platforms, tools, techniques, and content. Something that would be successful in a social media platform doesn’t necessarily translate to website content. Engagement might not always equate to more product moved if the call to action is not powerful. The training is meant to educate the trainees on what makes or breaks an entire Digital Marketing effort instead of just holding workshops on digital marketing tools and how to use them.
With that being said, the Digital marketing Training in Nepal is supposed to cater three distinct aspects of promoting goods or services in the modern internet infrastructure.
Social Media Marketing
There is a general misconception in the masses that Digital marketing just means potting up posts on social media and promoting them. However, that couldn’t be farther from the truth. In fact, social media posting and promotion is a rather small subset of Digital Marketing. That’s not to say that Social Media Marketing, in itself, is not a powerful tool all by itself. Social Media Marketing refers to the act of promoting goods and services via the means of social media platforms like Instagram, Facebook, TikTok etc. This includes driving organic reach with strategic post design, scheduled posting, use of popular hashtags, keeping track of & following trends on these social platforms, and much else besides.
SEO & SEM
It is a fact that the majority of potential customers spend their time on social platforms. However, it is also true that most of the transactional and informational queries made by the same people defer to search engines. For most people, if they want to learn something or buy some product or service, they would use search engines instead of social media. Hence, it is important that business take steps to meet these potential customers on search platforms like Google or Bing. This act of making one’s business, or in this case the webpage representing the venture, visible on search engines is Search Engine Optimization or SEO for short and this is done in many steps.
From the back end to the content itself, a lot of things have to be optimized.
Affiliate Marketing
Another aspect that the Digital marketing Training in Nepal offers is called Affiliate marketing. In today’s day and age, this is probably one of the best ways to make up a passive revenue stream.
So, what happens here is an individual promotes the sales of goods or services within their social media reach, and should they be able to sell the product, they will receive a commission for the sale. This is similar to hiring brand ambassadors for a company. However, this is more efficient for the company as they only have to sign off on the payment once the actual objective of the advertising, meaning the sale, has been accomplished. Additionally, there is essentially no barrier to entry for the marketer either.
A good Digital marketing Training in Nepal will offer the trainees the opportunity to work in all three aspects of Digital Marketing and even offer opportunities to specialize further into a singular domain and become an expert.
The objectives of doing digital marketing training in Nepal:
Ironically, although it is called Digital Marketing training, the prospective trainees who have a textbook understanding of Marketing and Branding concepts would be at an advantage before they sign up.
The training will provide the knowledge and skills required to craft and execute a proper Digital Marketing campaign. However, having an academic understanding of the traditional consumer behavior, marketing strategies, research skills, etc. will make one more effective still. Apart from that, an aspiring trainee is expected to know about social media platforms, search engines and the internet before they join. They don’t have to have a very deep understanding—just enough that they know how a user would use those platforms.
One of the best places that you can sign up for a Digital marketing Training in Nepal is at IT Training Nepal. IT Training Nepal offers an amazing 2 month training campaign where the candidates can learn the vocation of Digital Marketing including all of the tools and strategies required for one to become an entry level professional in the industry. A three month internship is included in the program. Hence, the trainee can get actual working experience as they are getting the training, and even get an opportunity to shadow an expert and learn the implicit working protocols in the industry. Once that is done, they can even sign up for a more advanced course in SEO or other aspects of Digital marketing like content creation, video production, web development, etc.
Training centers in Nepal charge around NPR 20000 to NPR 25000 for a complete Digital Marketing course. The course is about a month and a half long.
Not much, but a working understanding of social media, search engines, and the internet in general is preferred.
Yes, you will receive a certificate after the successful completion of Digital Marketing Training in Nepal.
Yes, there are free trial classes where students can decide whether to pursue this course further or not.
A Digital Marketing course is usually taught to a group of 5 to 10 individuals at a time.