Digital Marketing Course in Nepal

Overview

Digital marketing, especially in Nepal, has grown into a huge industry in the last decade or so. One could argue that the concept of marketing one’s products in the digital sphere became popular amongst businesses of all sizes during and after the lockdown. In recent times, not just large companies with large marketing budgets, but even companies that really had almost no marketing budget have accepted the digital marketing space as a new way of selling products.

Taking a Digital marketing Course in Nepal, as of this writing, is not just about gathering a skill to find employment. It is also about taking whatever business you have, small or large, and expanding your market many times over. There are shops today that are nothing more than a warehouse in a not-so-visited part of town, but these same shops sometimes move more product than their main bazaar competitors.

Quite a few things, like the lockdowns, smartphones, delivery systems, social media, etc., have come together in recent times to give companies and individuals access to markets that would have been next to impossible to reach physically. A Digital marketing Course in Nepal is the key to accessing this market in an efficient manner.

Digital marketing is an umbrella term. Meaning, it is a term that covers a number of different technologies, techniques, and media. Still, all of these come together for one simple goal—get the attention of the market and sell your product.

A Digital marketing Course in Nepal is meant to educate you about the different ways that one can use digital tools to access a larger potential market at the same time focusing your efforts on a more targeted audience. The best part is that you can do all this at a fraction of the cost of traditional marketing methods.

In most cases, running a whole digital marketing campaign for over a month can cost less than getting your brand on a half-page advertisement in a reasonably famous newspaper once.

A course like this would usually cover multiple disciplines like designing and developing simple websites, search engine optimization(SEO), search engine marketing(SEM), YouTube & monetization, social media marketing, basic graphic design tools, and affiliate marketing. We will discuss these concepts in the latter part of this article.

The point is, a course like this is designed to equip you with the necessary tools and skills to take your (or your employer’s) product to a large audience and increase sales. Usually, this course is 2 to 3 months long.
 

Program Structure

It has already been established that Digital Marketing is a discipline that covers various platforms and technologies. You as the student can decide to specialize in one or many of these platforms and technologies. So, to make things easier for you, a general breakdown of digital marketing aspects are as follows:

1. Websites & SEO
The platform that actually makes digital marketing possible as a whole is the Internet infrastructure. It is because the smartphones & internet services have become affordable for most households in the country that the concept of digital marketing is even relevant to the Nepalese market.

With that being said, websites & web pages make up most of the internet’s interactive infrastructure. Hence, it is the job of a Digital Marketing professional to make sure that these websites and webpages are fit to represent the business and maximize sales. Big companies have entire departments to take care of these things with all sorts of advanced tools.

Still, a sufficiently skilled marketer can approach smaller companies and draft & implement strategies to make them more visible in the digital space.

2. Social Media & Content
Social Media Marketing is a huge subset within the larger Digital Marketing discipline. Despite the digital world having been made up of many a million web pages and applications, most of the target audience of any business can be found regularly spending most of their time on social media platforms such as Facebook, Instagram, YouTube, TikTok, etc.

Now, there is a huge possibility of advertising products and converting leads on these platforms at surprisingly low costs. You must have seen the number of advertisements on social media for yourself. Facebook even has a dedicated marketplace where one can trade products.

There are ways one can work with the algorithms of these social media platforms in a way that your product reaches the most number of people. You can design campaigns to very targeted audiences and maximize your chances of closing a product deal.

3. Affiliate Marketing
Affiliate marketing is a slightly different model of digital marketing. That being said, it has become somewhat mainstream too.

The idea behind affiliate marketing is this: there is a merchant with a product and there is someone—person or company—who has an audience. So the entity with the audience pushes the merchant’s sales and in return is awarded a certain percentage of the revenue generated.

A digital marketing professional is on both sides of this transaction. Meaning, you could be a merchant with the product or the influencer doing the selling through links. Either way, you can make a good income with this deal.

While on the subject, a lot of digital marketing has to do with conveying information via content. Of course, there are aspects that define the nature of the content, where and how it is presented and all that. But, many new digital marketing professionals struggle with creating that content. That’s where AI tools can help. From writing clever ad-copies to acting as an inspiration for creative graphics, there are AI tools that a digital marketing professional can use, mostly for free or very little money, to make their jobs easier.
 

Objectives

• To equip students with a comprehensive understanding of various digital marketing strategies, tools, and platforms.
• To teach learners how to effectively design, develop, and optimize websites for digital marketing purposes, including mastering SEO techniques.
• To provide hands-on experience in creating and managing social media marketing campaigns across platforms such as Facebook, Instagram, YouTube, and TikTok.
• To introduce students to affiliate marketing concepts, enabling them to leverage partnerships to drive sales and generate income.
• To develop proficiency in using AI tools to create compelling content and optimize marketing efforts.
• To prepare students for diverse career paths in digital marketing, including roles such as SEO/SEM Manager, Social Media Manager, and Freelance Digital Marketer.
• To foster an understanding of traditional marketing principles that underpin digital strategies, ensuring well-rounded marketing expertise.
   

Career Prospects

One can choose from a decent variety of professional opportunities after a Digital marketing Course in Nepal. You can work in SEO/SEM, Social Media, YouTube, or even the Affiliate marketing.

SEO/SEM Manager

As a SEO expert, you could be hired to look over a company website and ensure that the website ranks highest on a search engine like Google when users search for relevant topics. The SEO protocols can be applied to any web page and is especially useful for companies who are trying to market their content.

Social Media Manager

Social Media Management refers to the act of strategically communicating with the existing followership of a certain social media account on platforms like Facebook, TikTok, Instagram, etc, while also pushing content and strategies to increasing the followership. All this is done to motivate the followership to agree to the call to action that the page wishes to promote. The person who facilitates all of this is the social media manager.

Freelance Digital Marketing

Even as an independent individual, without being a full-time employee, one can get a bunch of companies subscribed to their services — helping companies maintain a presence in the digital space. Although this is a dynamic workflow, with a reasonable expertise in digital marketing, one can make a really good income even if you take this up as a side business.

Affiliate Marketing

Affiliate marketing is also a really popular form of passive income generation. The idea is to create an audience on digital platforms and incentivize your audience to purchase products from a specific source, through which you would also receive a commission.

A Digital marketing Course in Nepal is a great way to make an income even as a part time job. One can explore their creativity and use that to sell products and services in a variety of ways.
 

Prerequisite

Just to be clear, there are no formal prerequisites to joining a Digital marketing Course in Nepal.

Then again, as you might have already noticed, Digital marketing is an elaborate subject. Hence, you need to have some basic knowledge before you start. Even though you can work on these foundational subjects as you take the course, it is highly recommended that you do it well before you start a Digital marketing Course in Nepal.

The first thing that you need to know is the basics of search engines and social media platforms. You need not be an expert or something. It’s just that you understand what a normal everyday user does. Going a step further, try to be mindful of how companies are using digital marketing efforts to target you. For example, see how companies you follow put up posts on Facebook or Instagram and how often they do it, pay more attention to the frequency of advertisements you’re getting and what kind, what do the first few links after a quick Google search have in common, etc. Just simple observation will deepen your understanding of these platforms.

Another important thing to study would be the Principles of Marketing. If you have an academic background in Marketing, i.e. if you’ve studied marketing in school or college, that should be good enough—a quick revision is still recommended. If not, you should definitely sit down with a traditional Marketing book. You see, digital marketing is a new frontier in marketing and will help you reach a lot more people. But, most courses will only teach you the “digital” side of digital marketing, i.e. tools and best practices. The “marketing” aspect is the same as the one taught in schools & colleges.

Finally, there’s the content side of things. Digital marketing isn’t just about the content. Still, content is what the target audience is going to be persuaded by. Everything else is all about getting the content to the intended target. So, a well designed piece of content is generally going to perform well. Since every web page and application out there is competing for the attention of their target audience, making content that is engaging to the audiences can be a very useful skill to have. There is no one way to make content. It can be anything from plain text to awesomely animated videos. The idea is to engage the audience. So, the content needs to be engineered to fit the audience’s interest. Or, the professional needs to find their niche and stick to it.

You don’t even have to do it yourself, but you need to know good content from bad.
 

Conclusion

There are a lot of courses being offered on Digital Marketing both online and in-person in Nepal. The amazing thing about Digital Marketing Course in Nepal is that you could take a selective course in Search Engine Optimization, Social Media Marketing, Search Engine Marketing, or Affiliate Marketing; or take a longer course covering all four aspects. However, this can also cause some confusion. Be sure to check the syllabus of the course you plan to get admitted to, or ask the institution explicitly about the course details. I you want a comprehensive Digital Marketing Training in Nepal then we suggest you to check the syllabus designed by IT Training Nepal located at Putalisadak. Training is provided by industry experts who are working in the same area.